Interactive Voting - Advertising, Market Research And Focus Groups, Decision Making examples

The electronic voting system enables decisions to be made quickly and concisely. Decisions based on results from focus groups and market research can be made by asking questions and choosing one of the options displayed. Results are instantaneous and the data is stored to be used within the reporting facility at a later date.

There are several features within the system which facilitate decision-making. The priority ranking element enables managers to rank answer options in order of importance. This is invaluable when deciding how budgets should be spent.

The comparison facility highlights changes in opinions. For example, a company may decide to target its product to females under 25, however after seeing results from a focus group that the product appeals more to females over 25, the company may alter its original plan.

The demographic feature indicates whether one group is significantly more likely to buy a product than another, and helps with the way an advert may be produced.