Interactive Voting - Advertising, Market Research And Focus Groups, Opinion Gathering examples

Market research and focus groups are perfect examples of using an interactive voting  system to gather opinions and information from a wide range of people.

The information captured as a result of using the opinion polling system can be used to make informed decisions on such issues as product design, target market, and many others.

Results to questions are available instantly on screen for discussion, whilst the data is captured and stored in the form of accurate Excel reports.

The software offers various ways in which to interpret the results. The demographic facility generates a graph based on how different groups or sectors responded to a question.  A prioritised list of items or points can be created by the audience using the ranking question feature, whilst the comparison facility gauges whether opinions have changed during a specific time frame as a result of a presentation or discussion.

In the case of focus groups for example, the same questions about an advert can be repeated over several meetings and comparisons between one meeting and the next measured and discussed to see whether changes to the advert have improved it or not.